Unless you live in a city where it’s hot and sunny all year, a mobile ice cream business is bound to face slow seasons here and there. Fortunately, owning your own ice cream bike cart gives you the flexibility to hire out your services when street sales are less practical. An ice cream cart is a unique way to liven up special events, and running a rental business can significantly boost your profits.
Novelty food carts are a popular catering option at events such as birthday parties and weddings. You won’t find many people who don’t love ice cream, making it a guaranteed crowd-pleaser. Working at events offers the potential to make a greater profit in a shorter amount of time. Consider using package tiers to rope in customers at different price points. For example, you can rent out the ice cream bike and allow customers to provide their own ice cream server or charge a premium to man the cart yourself.
One of the best things about a party environment is the prolonged exposure for your brand. A custom ice cream bike cart puts your business name and brand messaging on display for hours. Events have a built-in audience of people who will sample your food with no strings attached and, hopefully, bring repeat business in the future. You also have countless opportunities to chat up customers, bring up interesting details about your products and hand out business cards.
Don’t be afraid to think big even when you’re a solopreneur starting out with a single ice cream bike cart. By forming partnerships with related businesses, you can find more customers who are interested in your rental services. Reach out to local party stores, event planners and venue managers to pitch ideas for cross-promotion. Get permission to snap photos at every event you cater, so you’ll have plenty of visuals to promote your brand online.
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